This is where you introduce yourself to the world, while focusing on what you can do for your clients. Few folks will really care about your pets, your favorite foods, or what you do on your vacations, unless these details have something to do with the products and services you offer.
What they NEED to see on your “About Me” page is proof that you can do what you say you can do. And if you’re teaching them how to do something, they need to see proof you can do it, and those you’ve taught have also been able to do it.
Talk about your training and/or the process of developing your “superpowers”, and how you spend your time making a real difference in the lives of your clients and customers.
When folks read this page, you want them to come away with a feeling of “yes, I really think this person can help me.”